Nord VPN renewal

[phenomlab]

I’ve just recieved my renewal notice from Nord VPN as below

You could’t make this up. You want to charge me £116.28 plus £23.26 additional tax* (£139.54 in total) for the 1-year plan of NordVPN if I simply let nature take its course - yet if I check your website, I can instantly beat that deal with a 2 year plan?

WTF Nord?

Now, Nord VPN is the only VPN product I actually trust, and actively recommend to others, but come on guys. Why send me an email like this when I’ve been a paying customer for years, and typically always go for the two year plan??

Is it just me, or is this a senseless approach?

[phenomlab]

Just renewed for 2 years, and found an online coupon netting me a further discount of $20 - thanks Edge Browser

[Madchatthew]

Very nice! I have been using Proton VPN. It comes with their package. I liked Nord VPN when I used it.

[JAC]

@phenomlab absolute madness, no way to entice current customers to stay. It’s striking up a fine balance between rewarding loyalty and offering decent deals to new customers.

[JAC]

The same in fact happened with me with Express VPN.

[phenomlab]

@JAC exactly that. Not much of an incentive in my view. Just as well that I trust their product suite and know I can get a sizable discount just by taking a specific route.

If someone not so familiar with that route received a renewal email, they’d end up paying over the top which seems unfair to me and not in the good spirit of rewarding loyalty.