This is worth listening to
https://www.bbc.co.uk/sounds/play/w3ct5wmc
Apple, what were you thinking?
-
I expect that by now, everyone has seen the new Apple commercial? For those who haven’t, here you go
Unsurprisingly, this video has attracted a lot of criticism for its content. I for one will NEVER buy into the Apple ecosystem and have always preferred Android devices - for that one reason alone, I’ll never likely be a customer. However, in my view, this advert is in extremely poor taste.
If you watch the advert, you’ll see where I’m going with this. These are creations through generations, and they are being crushed to form an iPad at the end. Without these very creations, and the genius that went accompanied it, our lives would not be what they are today. Technology enriches lives, sure, but it is no match for the feeling and emotion of a human playing a piano or guitar for example. For centuries, masterpieces have been hand crafted on musical instruments by past artists (think of all the great composers before our time that shaped the music we enjoy so much today), and yet, these unique creations are being crushed as though they mean absolutely nothing and can easily be replaced. Even the humble metronome has not escaped.
The same could be said for those amazing analogue cameras, retro arcade machines (that I loved as a child), record players (given that vinyl is enjoying something of a resurgence). And the bust? Don’t get me started on this one. Centuries of beautiful artefacts being destroyed in 1 minute and 8 seconds is beyond comprehension in my view.
What this DOES do very well is create the false view that it’s ok to completely crush important creations, dump all of them in landfill without repurposing or recycling anything and replace what should have been left as analogue with a digital “equivalent”. As everyone with a musical ear knows, vinyl records for example capture exactly the sound the artist wanted you to hear - not a digitally cleaned and “enhanced” track. I recall listening to early albums in mono, and later on in life, their stereo “equivalents”, which never sounded the same and lost their uniqueness.
Sorry Apple, but this video is just plain WRONG. Whoever in your marketing department decided this was a good idea should be immediately fired. I honestly cannot think of a worse way to show complete contempt for all the amazing creations this advert completely destroys in just over one minute.
Bad move, Apple. Bad move. You have just alienated most of your existing user base with this extremely poor judgement. If you have any sense, you’ll pull this ad immediately and re-think your strategy.
Instead of destroying all of the things that today’s technology is based on, why not pay some form of appropriate homage instead?
-
And so it seems that Apple themselves have been forced to admit their own misguided judgement and have fallen on their own sword.
-
i used iphone 15 pro, but now i bought samsuns s24 ultra because of ai tecnologia.
very good telephone samsun s24 ultra
-
Interesting comment from Tor Myhren (Apple’s vice president of marketing communications):
Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world.
Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.I wonder what Steve Jobs would have thought about all of this?
-
@cagatay said in Apple, what were you thinking?:
very good telephone samsun s24 ultra
Yes, I have the same model. Was a OnePlus user for years - until I found out they purposely slowed down the last model I had (OnePlus 9 Pro) with updates intentionally so I’d have to purchase a new one at some point. That kind of tactic never sits well with me.
-
@phenomlab Although Steve Jobs had a more ambitious personality, I believe he knew the importance of being constructive… I think he would not approve of this ad based on destructiveness…
-
@crazycells Neither do I. Personally, I think he would have been mortified at the very concept, and probably would never have approved it’s release.
-
I just watched that ad, and thought it was terrible. I see that they took it down. I thought oh there is big tech smashing all things that are free thinking, creative and inspiring. I have never been an Apple fan. Their stuff is way to proprietary and they have things so locked down that heaven forbid you try thinking outside the box. I will give them that if you are one of their fans, that you can just plug in apple products together and everything will just work. I will give them that, but that is it.
You can do so much more with an Android and a PC than you are able to do with an Apple. The only way I would use one is if I worked for a company and didn’t have a choice in using it. Other than that, give me a PC/Laptop and throw Linux on it. Grudgingly I will use Windows on them, but preferred is Linux.
They could have done so much better with advertising their product. They could have uplifted all of those things to have inspired them to create what they created. They could have honored those items. Those items have inspired so much of our history, from music to even what programming is today and how things are made.
It doesn’t surprise me that someone in their company came up with a shitty commercial like that one. They just want to crush everything that makes this world what it is today. At least they had some smarts and took it down and rethought the commercial.
-
@Madchatthew I think they only took it down because of the amount of complaints they received.
Apple’s vision of perfection and replacement is clearly not shared.
-
@phenomlab said in Apple, what were you thinking?:
Apple’s vision of perfection and replacement is clearly not shared.
Very true and I am glad it isn’t shared.
-
@Madchatthew I refuse to be locked into the apple ecosystem. Nothing more than Linux in an expensive suit.
-
@phenomlab said in Apple, what were you thinking?:
@Madchatthew I refuse to be locked into the apple ecosystem. Nothing more than Linux in an expensive suit.
I 100% agree with this!
-
I had an iPhone about 12 years ago, I generally don’t see the fascination with Apple products, they are completely overpriced for starters and I’ll never ever buy an Apple product again.
-
@JAC I use one for work because that’s our standard, but aside from that, I’d never have one through choice. My wife swears by them and refuses to use anything else as does my daughter.
I maintain two devices - one for work which is corporate and managed, and Samsung S23 for personal.
-
My daughter needed a new tablet, which was an older Samsung. My wife wanted to get her an Ipad. Fortunately, I was able to talk her out of that and show her how much better an android tablet would be. Preferably the Samsung S9 Ultra tablet. By the way, that thing is outstanding! Great purchase!